View ResumeHelping 2K+ users find serious connections, with 50% higher engagement and culturally respectful matchmaking.
B2C
Modern matchmaking often feels impersonal, but this project focused on bringing intention and cultural nuance back to the digital experience. I designed a matchmaking platform tailored for users seeking serious, long-term connections. By prioritizing community values and thoughtful user flows, the app bridges the gap between traditional matchmaking and modern convenience, serving a growing community of over 2,000 active users.
What I did
As the Lead UX Designer, I took the project from initial discovery through to high-fidelity prototyping. My work included:
User Research: Conducting interviews to identify pain points in "swipe culture" versus traditional matchmaking expectations.
Experience Design: Crafting a detailed onboarding flow that uses personality and cultural compatibility markers to ensure high-quality matches.
Visual Strategy: Creating a warm, trustworthy interface that balances modern aesthetics with culturally respectful iconography and language.
Results
The design led to a significant shift in how users interacted with the platform, proving that intentionality drives retention.
Massive Engagement: Achieved a 50% increase in daily engagement compared to previous iterations by streamlining the discovery process.
Proven Growth: Successfully onboarded 2,000+ users within the first phase of the launch.
Quality Connections: High user satisfaction scores regarding the "cultural fit" of matches, validating the effectiveness of the custom matchmaking algorithm and UI.
