View ResumeTransforming restaurant operations through a web app for PU3 Singapore.
B2B
PU3, a Singapore-based Malay restaurant chain, was struggling to manage operations across multiple sites. They needed a centralized system to streamline order management, customer relationships, reservations, and financial tracking in real-time. The existing manual processes were creating inefficiencies, leading to operational bottlenecks and inconsistent customer experiences across their locations.
// My contribution
Lead UX/UI designer responsible for user research, information architecture, and complete interface design. Worked with restaurant staff to understand workflows and designed intuitive web app for different user roles from servers to managers.
// Challenge & Solution
Restaurant managers were juggling multiple disconnected systems for orders, reservations, and payments. This led to booking conflicts, missed orders, poor customer service, and difficulty tracking performance across locations. Owners had no visibility into daily operations without visiting each restaurant.
I designed a comprehensive web application that unified all restaurant operations in one dashboard. The system included real-time order management, customer database with dining history, reservation system with table management, and revenue analytics with detailed reporting. Each location could operate independently while providing corporate overview across all sites.
// The solution
